Helping children through cancer   

A lifelike  duck recently invaded the New York Stock Exchange to ring their famous bell. This was the Aflac Duck, tasked with helping chidren with cancer get through treatment.  It is also a symbol of an American insurance company,  and of course this ‘Duck’ got news coverage in spades; might something similar bring cancer fundraising to life here?

Recently, cancer patients have complained about boring, even morbid, commercials about cancer on TV.  Expensive TV advertising infuriates many cancer survivors, but you only have to see this duck to fall in love with it;  a good use of intelligent, thought providing and effective subliminal advertising. So isn’t it about time we rethought cancer ads in the UK, and perhaps set about copying the ideas that gave birth to Aflec Duck.  After all, what’s not to like about a duck that can help kids with cancer?

Why can’t UK develop a fluffy toy?

Anyone who has visited Futuroscope, known as the ‘Disneyland for Adults theme park’ in France, will have seen how robots can be made to do almost anything.  So the technology is there, it just needs scientists with the ability to come up with something with the ‘Oooh Aaah’ factor to help those with cancer.   Americans now have Aflac Duck, quacking his stuff at the top of his voice; we have produced the Andrex puppies, the Meercats etc.  So with Minister Matt Hancock keen to promote new technology in the health service, surely there is scope for budding Dysons to invent something similar here, and give a feel good boost to cancer advertising?  And if its anything like the Aflec Duck, it must produce massive donations and campaign awareness.

Aflac Duck is the symbol of a mega American insurance company, and has featured in over 70 TV commercials, putting over their message in an amusing way.  As is the American way, the company decided to give something back by donating an Aflac Duck to children with cancer – you can see what the latest version of this Duck now does here: –    


It is said the ducks cost around £150 each, and if you are an American child with cancer the company aims to give you one for free.  Of course it’s good advetising for their insurance – but well done for using corporate muscle and funds to develop such a user-friendly and practical  symbol.

So who is going to be the first to come up with a similar toy for the NHS, so kids here can Have Fun with Cancer? 

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